About Us


A message from owner Keith Richbourg:

I’m a proud graduate of Texas A&M in College Station. In 2001 My wife Sherri Richbourg and I purchased Discount Carpet in Bryan, Texas and renamed it Discount Floors Superstore to reflect the growing list of products and services we offered. We updated and transformed the downtown location where it originally opened in 1977 into the beautiful modern showroom and design center it is today. As Central Texas and the Brazos Valley has grown so have we. In 2003 we expanded to Waco and then again in 2009 to Temple. That same year we acquired a granite countertop company in Waco. In 2012 we moved the Waco store to its current location on Franklin Avenue in Waco. After completely renovating the 30,000 square foot showroom we opened what is now our flagship store bringing together a growing list of quality products including flooring, countertops, area rugs, window treatments, kitchen and bath fixtures, and more under one roof as DesignCo. In 2021 we grew into west Texas adding four new locations and now have a shorter name for our growing list of locations and products, DesignCo.